In today’s Story Sells post, I write about using metaphors and other visual language to anchor your pitch in the five senses.
“His voiced boomed like a thunderclap”
“He had a loud voice”
But here’s a worry —
Should you sprinkle this sensory seasoning over everything?
Nah — unless you’re already writing this way, no point in over-thinking it.
Just bring out the flavor in one area — the main benefit of your product.
If it’s speed, go with a speed metaphor — “Faster than a speeding bullet.” (I couldn’t resist)
If it’s more energy, go with that — “… like you just plugged into 10,000 volts of raw, crackling electricity.”
If it’s size, pick a physical comparison, like in the Schwartz piece I used in the post “both of your outstretched hands put together”
Then, if you feel warmed up, you can pepper a few more for your other benefits and features.