“I made Raspberry Fool on a recent episode of my cooking show, and it reminded me that I had never posted it here or put it in one of my cookbooks—both of which I’m going to remedy tout de suite! “
In today’s Story Sells post, I write about using metaphors and other visual language to anchor your pitch in the five senses.
“His voiced boomed like a thunderclap”
“He had a loud voice”
But here’s a worry —
Should you sprinkle this sensory seasoning over everything?
Nah — unless you’re already writing this way, no point in over-thinking it.
Just bring out the flavor in one area — the main benefit of your product.
If it’s speed, go with a speed metaphor — “Faster than a speeding bullet.” (I couldn’t resist)
If it’s more energy, go with that — “… like you just plugged into 10,000 volts of raw, crackling electricity.”
If it’s size, pick a physical comparison, like in the Schwartz piece I used in the post “both of your outstretched hands put together”
Then, if you feel warmed up, you can pepper a few more for your other benefits and features.
In today’s Story Sells article on Copy Chief,
If so, let me know how it went by responding to this email.
To be continued,
I’m Scott McKinstry, and welcome to marketingwithstory, a place where you can learn to harness the power of story for your biz.
While you’re here, feel free to:
1) Get Your Free Copy of Your Magnetic Sales Story, a step-by-step guide to using the power of story to connect and convert more prospects into loyal customers
2) Read my blog “Story Sells” on copychief.com, where I muse about the intersection of storytelling and words for selling.
3) Contact me if you need help infusing the power of story into your marketing.
In the headline above I proposed the following equation:
Marketing + Stories == Fun & Proft
Let me briefly explain (you can read my longer explanation here.)